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High-efficiency heat pumps!
Relax with Racold's liberating shower!
Start your day off on a positive note and relax after a long, stressful one. Get a Racold water heater today to take control of your hot showers and #BeReborn.
We just make water heaters, and we make them better for you.
Over the last six decades, we have set a benchmark in the water heater industry with our breakthrough innovations, quality water heating solutions, and excellent customer satisfaction.
Our various products and their features speak for our dedication and commitment to the environment and your needs!
We also believe in giving back to nature by creating environment-friendly geysers and water heaters. The evidence of this commitment is the recognition that we have received from the Bureau of Energy Efficiency (BEE). Our utmost priority is to keep you and the environment in our thoughts and actions.
We may just make water heaters, but we make them better for you
Heater Hitesh – Safety and Reliability
does too!
In this film, Heater Hitesh goes a step ahead and actually tests every product. He even gives them a certification of ‘pass’ and ‘fail’. But when he is introduced to a Racold water heater, he realizes that he does not need to test it as he can trust the experts without a doubt.
With 60 years of expertise in the water heating industry and prestigious awards like the BEE and Superbrand, Racold proves to be the best water heating brand for you!
Heater Hitesh – Get your water heater serviced today!
In this film, Heater Hitesh regularly dedicates a day for the maintenance of his car, his house, his appliances, and everything else. But he misses out on the water heaters despite using them every single day.
The film conveys the message that your water heater needs care and attention just like other appliances in the house. Regular servicing of the geyser helps to increase its life, prevent sludge and scaling, and ensure smooth functioning.
Hence, you must schedule a regular servicing of your water heater every 6 months. To book a service appointment, all you need to do is send a ‘Hi’ on 0736 288 8999 or call on 020 67342288.
Heater Hitesh - Omnis Wi-Fi
A hot shower at the perfect temperature often washes away our troubles. But how does one wash away the troubles of arriving at the perfect temperature every time you take a shower?
In Racold’s new campaign, “Don’t be a Heater Hitesh’, the need for an accurate water temperature left Hitesh and his younger son, Mitesh in a fix. The act of using ice and boiling hot water, both in appropriate proportions caused them quite a hassle every morning.
An easy solution to this displeasing situation is revealed when the older son, Mitesh brings home a Racold Omnis Wi-Fi water heater with Wi-Fi Connect. This smart water heater can be controlled directly from your phone using the Racold Net mobile application. The comfort of attaining the right temperature for your showers is now in your hands. This Wi-Fi driven smart water heater allows you to schedule showers at the desired temperature from anywhere, any time!
Paresh is the knight in shining armor who comes to the rescue of his family using modern ways to heat water.
Heater Hitesh - Omnis Lux Plus
Many-a-times you find yourself resorting to rather uncanny methods to stay clear of germs and harmful bacteria. This is the guiding insight that has been depicted in Racold’s “Don’t be a Heater Hitesh” campaign.
In order to ensure the safety of him and his family, the protagonist, Hitesh crosses many boundaries, so much so that he ends up burning the couch in his living room. In spite of easy solutions, we, like Heater Hitesh, often end up taking the tougher route owing to rumors and false news.
Racold’s Omnis Lux Plus with Silver Ion Technology is an easy and hassle-free solution that helps Hitesh beat the proliferation of germs. An important aspect of maintaining personal hygiene is to take a hot water shower every day, and this can be optimized with this water heater and its need-of-the-hour features. Apart from a daily hot shower, washing clothes and utensils with hot water adds to your safety and hygiene.
TV Commercial 2020
We spend most of our waking moments making decisions. Decisions, whether small or big, tend to have some impact on our life. More often than not, the decisions that we make are impulsive instead of being well-thought-out. What most of us fail to understand is that a person needs clarity of thought to enable him to make a decision. And what better than a hot shower to help you think clearly and make a logical decision?
Drawing from this insight, we at Racold launched a new integrated marketing campaign titled #ShowerDecision. It brought to light the transformative power of a hot shower and resonated with the brand’s idea of being reborn every day with hot water.
As a part of this campaign, consumers shared their #ShowerDecision by simply logging on to our microsite and uploading a video or a picture with the #ShowerDecision that impacted their life. The most inspiring stories won a swanky washroom makeover by Racold, other exciting prizes such as PAYTM wallet cash * and Amazon coupons worth Rs. 500*.
This integrated marketing campaign was launched on television, radio and digital platforms, including YouTube, Facebook, Twitter and LinkedIn.
Mind Your Language
It was observed that customers, especially from tier 2 & 3 towns, speak in a certain local dialect and thus their literal pronunciations of English words sound different. As a result, customers also type as they speak which often leads to spelling mistakes.
Tapping into the same, the Ecommencify (Agency’s E-Commerce vertical) team created a unique campaign using wrongly spelled keywords; like the word ‘Geyser’ which was often misspelled into multiple variations like ‘Gijar’, ‘Geezar’, 'Geezara" etc. More than 526 misspelled keywords were used to fulfil this additional demand of greater than 3.5 MN searches over a quarter. This resulted in a return on the actual spend of 16X and it did not stop just there; the team inserted these keywords into each and every product listing on Amazon (through catalog keywords insertion activity) ensuring long term benefits for Racold.
The Omnis Launch
The Aures Launch
Shower Decision
We spend most of our waking moments making decisions. Decisions, whether small or big, tend to have some impact on our life. More often than not, the decisions that we make are impulsive instead of being well-thought-out. What most of us fail to understand is that a person needs clarity of thought to enable him to make a decision. And what better than a hot shower to help you think clearly and make a logical decision?
Drawing from this insight, we at Racold launched a new integrated marketing campaign titled #ShowerDecision. It brought to light the transformative power of a hot shower and resonated with the brand’s idea of being reborn every day with hot water.
As a part of this campaign, consumers shared their #ShowerDecision by simply logging on to our microsite and uploading a video or a picture with the #ShowerDecision that impacted their life. The most inspiring stories won a swanky washroom makeover by Racold, other exciting prizes such as PAYTM wallet cash * and Amazon coupons worth Rs. 500*.
This integrated marketing campaign was launched on television, radio and digital platforms, including YouTube, Facebook, Twitter and LinkedIn.
